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The True Value of Twitter
Aug 2011 30
I was chatting a while ago to a fellow businesswoman about the benefits of Twitter and the amount of time we all spend tweeting.
She was telling me that she had hired a Business Mentor who had quizzed her on the amount of business she gained from Twitter and we were comparing notes to that effect. We both agreed that orders obtained through Twitter whilst valued were by no means a dominant contribution to our business turnover. This admission lead to the Mentor lecturing my fellow tweeter that the amount of time she spent on Twitter was disproportionate to the financial reward she obtained in return.
Well I can’t argue with that but we both discussed that what we actually got out of Twitter was not quantifiable in monetary terms.
You see I am previously used to work in a busy design studio with plenty of activity and conversation, whereas I now work alone from home. So Twitter has become my “Watercooler Moment”, my companion through my working day and alongside this companionship this “social” network fulfils a supportive role like no other in my life.
Anyone who runs a business alone or is self employed will know that there are always mountains to climb, a constant learning curve and massive trepidation to conquer. Everyday is a step into the unknown which can indeed be very daunting. For me Twitter is holding my hand every step of the way. It’s an invaluable resource of information and there is always someone willing to come to your aid if you are stalled on a problem. Where else can you claim to have the greatest minds in the world from every corner of the globe at your disposal?
Then of course there is the emotional support.
It’s fair to say that I primarily use Twitter as a social network and rather than a business tool and I have been fortunate to make some incredibly good friends through Twitter that have brought new levels of sunshine to my life. Their constant support and unstinting encouragement has made my journey into business thus far possible. Yes I have other terrific friends and am lucky enough to have a large social circle on my doorstep but Twitter friends are special.
Unlike the outside world, Twitter friends become close because they share common interests, they aren’t friends due to locality or connection. The friendships achieved therefore are in my opinion of a totally unique level and even more rewarding than some other friendships I have had throughout my life. Getting together with Twitter pals whilst being alot of fun, also gives me the opportunity to learn and to be a geek about my interests that would frankly leave some of my other friends with a glazed look on their faces!

A good example of this was our Tweet Up this weekend at Glastonbury Tor in Somerset.

Five photographers, four Canon Speedlites and a variety of light diffusing, deflecting and reflecting equipment equals an afternoon of fun and sheer geeklike behaviour!
Attending were myself, Dave Sayer (@sweet_grass), Carl Eason (@eas25), Juliette Kuil (@juliettekuil) and Scot Baston (@scotbaston).
We arrived at the foot of the Tor on what can only be described as a grey dull, hazy afternoon and the rain threatened to put an end to our shoot before we had even started, but we kept the faith and waited for the damp clouds to pass overhead. They obliged but we were still left with poor conditions for landscape photography so we decided to crack open the softbox, fire up the flashes and have a bit of fun with some lighting.

Experimenting and learning all together we tried many different set ups before we found one that we were all satisfied to proceed with. Lit from the rear and the sides we set up a number of shots…some serious poses but ending on some fun stuff that required timing, athletic ability and drew a bit of a crowd! We had a blast which I hope shows in the pictures I have posted.

So whilst my balance sheet at the end of the tax year will not show Twitter as a big contributor, I know and I hope very much that all of you out there also know that what we actually get out of Social Networking is of far greater value than a huge commission.
It isn’t merely a marketing resource to be abused constantly for business gain, and it isn’t just s forum for you to vent your opinions on the world and all it contains. What Twitter IS about is relationships. Some business, some social but all significant in their own right and some can be utterly life changing.

I was chatting a while ago to a fellow businesswoman about the benefits of Twitter and the amount of time we all spend tweeting.Well I can’t argue with that but we both discussed that what we actually got out of Twitter was not quantifiable in monetary terms.It’s fair to say that I primarily use Twitter as a social network and rather than a business tool and I have been fortunate to make some incredibly good friends through Twitter that have brought new levels of sunshine to my life. Their constant support and unstinting encouragement has made my journey into business thus far possible. Yes I have other terrific friends and am lucky enough to have a large social circle on my doorstep but Twitter friends are special.Unlike the outside world, Twitter friends become close because they share common interests, they aren’t friends due to locality or connection. The friendships achieved therefore are in my opinion of a totally unique level and even more rewarding than some other friendships I have had throughout my life. Getting together with Twitter pals whilst being alot of fun, also gives me the opportunity to learn and to be a geek about my interests that would frankly leave some of my other friends with a glazed look on their faces!Attending were myself, Dave Sayer (@sweet_grass), Carl Eason (@eas25), Juliette Kuil (@juliettekuil) and Scot Baston (@scotbaston).We arrived at the foot of the Tor on what can only be described as a grey dull, hazy afternoon and the rain threatened to put an end to our shoot before we had even started, but we kept the faith and waited for the damp clouds to pass overhead. They obliged but we were still left with poor conditions for landscape photography so we decided to crack open the softbox, fire up the flashes and have a bit of fun with some lighting.

Experimenting and learning all together we tried many different set ups before we found one that we were all satisfied to proceed with. Lit from the rear and the sides we set up a number of shots…some serious poses but ending on some fun stuff that required timing, athletic ability and drew a bit of a crowd! We had a blast which I hope shows in the pictures I have posted.

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