Aug 2011 30

I am lucky enough to have received design commissions from all over the world including Bali, Dubai, France and now Spain. This latest commission was I admit a bit of a challenge.

You see, sometimes the role of  a designer is less creative than you may think and instead more intuitive. With only virtual communication available it is imperative that briefs are accurately exchanged and the limited lines of communication are kept as wide open as possible. [..]

The True Value of Twitter
Aug 2011 30
I was chatting a while ago to a fellow businesswoman about the benefits of Twitter and the amount of time we all spend tweeting.
She was telling me that she had hired a Business Mentor who had quizzed her on the amount of business she gained from Twitter and we were comparing notes to that effect. We both agreed that orders obtained through Twitter whilst valued were by no means a dominant contribution to our business turnover. This admission lead to the Mentor lecturing my fellow tweeter that the amount of time she spent on Twitter was disproportionate to the financial reward she obtained in return. [..]
20 Years of Change
Feb 2012 10

A client asked me tonight to supply a “mock up” of one of my designs and it suddenly struck me just how much my beloved industry have evolved over my twenty years in the business.

[..]
My Student Guide to Building a Career

In the beginning there was spray mount!!

Work experience is key and I was 13……keen as mustard and naive!

I wouldn’t be where I am without taking on lots and lots of work experience. As valuable as education is…real hands on experience in a functioning business is crucial in my opinion. [..]

Assume a Positive Marketing Stance

We are pretty fickel beings when it comes to making our purchasing decisions and we are influenced all the time by a monumental amount of marketing ploys. We all like to think that we can rise above the hype and remain impartial, but let’s get real, if we were immune then there would be no product placement, no catchy theme tunes and Cheryl Cole wouldn’t be endorsing beauty products! [..]

Deadlines Friend or Foe?

I have been thinking alot about deadlines recently….everyone knows that a designer’s life is ruled by timescales and deadlines but it struck me that not everyone is as used to working within a timeframe in the same way as I am. So I wondered what advice I could give to help others reach their targets. [..]

Women’s Business Network Event Photography

I was asked recently to conduct a number of shoots for Devon Air Ambulance, one of the most enjoyable was a Women’s Business Networking evening hosted by Old Mill Accountants & Financial Planners and Cosmic Ethical IT, held at the Exeter Golf and Country Club. [..]

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