The life of a designer can be a strange one sometimes
Aug 2011 16

Having been asked to embark on a new logo design for friend Scot Baston over at Zooming Feet, I was left initially with a very open brief which is often a designer’s nightmare.
You see, often a client will actually have little idea about which direction they would like their branding to take or indeed how they want to be portrayed by the world and potential future customer. It’s my job to get inside my client’s head, advise on and interpret their vision, however vague that initial concept is and commissions don’t get any more inside someone’s head than this one.

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Aug 2011 16

Design is my passion. It’s not work to me. I love what I do and am lucky enough to be able to earn a living doing something I really enjoy. I value the fact that I can influence the success of my clients by raising the profile of their business and helping them reach their potential.

In this new technological age despite being based in the Westcountry peninsular, I am lucky enough to have clients all over the country and the globe including, Europe, the Middle East and Indonesia. Proving indeed that location is no longer an issue with the help of effective communication.

Photography could easily be described as my guilty pleasure. There is little I love more than standing on the top of a breezy cliff shooting the beautiful coastline in Devon or buzzing around enjoying the magic of a wedding day, capturing those special moments that make a day so special.

Please browse through my website and feel free to comment.

Aug 2011 30

I am lucky enough to have received design commissions from all over the world including Bali, Dubai, France and now Spain. This latest commission was I admit a bit of a challenge.

You see, sometimes the role of  a designer is less creative than you may think and instead more intuitive. With only virtual communication available it is imperative that briefs are accurately exchanged and the limited lines of communication are kept as wide open as possible. [..]

Why YOU are an integral part of your brand
Aug 2011 30

I was asked recently to post a blog about how I attract new customers. I confess I wasn’t sure how to answer until last night.

Yesterday I supposedly took an afternoon and evening off in order to have a meal and some drinks with family and friends. It started off well and I began to unwind from a busy week in good company enjoying a few laughs along the way. [..]

The True Value of Twitter
Aug 2011 30
I was chatting a while ago to a fellow businesswoman about the benefits of Twitter and the amount of time we all spend tweeting.
She was telling me that she had hired a Business Mentor who had quizzed her on the amount of business she gained from Twitter and we were comparing notes to that effect. We both agreed that orders obtained through Twitter whilst valued were by no means a dominant contribution to our business turnover. This admission lead to the Mentor lecturing my fellow tweeter that the amount of time she spent on Twitter was disproportionate to the financial reward she obtained in return. [..]
Exciting NEW Enterprise with….Enterprise!
Nov 2011 19

A new blog post about a new alliance with Enterprise Inns PLC. Lovegrove Design and Photography are now working closely with Enterprise to improve the branding of their pubs within the Westcountry

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20 Years of Change
Feb 2012 10

A client asked me tonight to supply a “mock up” of one of my designs and it suddenly struck me just how much my beloved industry have evolved over my twenty years in the business.

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My Student Guide to Building a Career

In the beginning there was spray mount!!

Work experience is key and I was 13……keen as mustard and naive!

I wouldn’t be where I am without taking on lots and lots of work experience. As valuable as education is…real hands on experience in a functioning business is crucial in my opinion. [..]

Assume a Positive Marketing Stance

We are pretty fickel beings when it comes to making our purchasing decisions and we are influenced all the time by a monumental amount of marketing ploys. We all like to think that we can rise above the hype and remain impartial, but let’s get real, if we were immune then there would be no product placement, no catchy theme tunes and Cheryl Cole wouldn’t be endorsing beauty products! [..]

Deadlines Friend or Foe?

I have been thinking alot about deadlines recently….everyone knows that a designer’s life is ruled by timescales and deadlines but it struck me that not everyone is as used to working within a timeframe in the same way as I am. So I wondered what advice I could give to help others reach their targets. [..]

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