Importance of a long term branding strategy

On many occasions as a designer I am asked to work alongside new business start ups and am always keen to stress to them the importance of a long term branding strategy.

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From Concept to Publication – A Guest Blog from Devon Air Ambulance Trust Magazine Editor, Debbie Gregory

Photographers, designers, artists… all are creative beings and, I guess, can sometimes be known to have a ‘temperamental’ streak.  Fortunately for me, however, two years of working with Michelle from Lovegrove Design and Photography has shown me that this isn’t always the case. [..]

Beautiful Rebrand

I was asked by local beauty salon, Nineteen, to give their brand a bit of an overhaul. Their existing branding was about 6 years old and whilst it was still effective, the business owner wanted to modernise it in order to reflect the ever changing beauty industry. [..]

Women’s Business Network Event Photography

I was asked recently to conduct a number of shoots for Devon Air Ambulance, one of the most enjoyable was a Women’s Business Networking evening hosted by Old Mill Accountants & Financial Planners and Cosmic Ethical IT, held at the Exeter Golf and Country Club. [..]

Kidz First Aid Commercial Product Photoshoot

I was introduced to Katie of Kidz First Aid at the Women’s business networking event that I attended for Devon Air Ambulance, and was suitably impressed by the quality of products they were displaying.

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Looking for a business card that’s a cut above the rest?

I am excited to now be able to offer affordable business cards that will stand out from the crowd and be totally unique to your business. [..]

A Design Duo | Part One

Recently I was approached by a fellow photographer and friend Dominic Dorey with an interesting prospect….not one branding challenge…but two!

He and his wife were looking to expand on their respective talents and create two new businesses both of which being targeted at the wedding industry but with very different briefs. [..]

Deadlines Friend or Foe?

I have been thinking alot about deadlines recently….everyone knows that a designer’s life is ruled by timescales and deadlines but it struck me that not everyone is as used to working within a timeframe in the same way as I am. So I wondered what advice I could give to help others reach their targets. [..]

Assume a Positive Marketing Stance

We are pretty fickel beings when it comes to making our purchasing decisions and we are influenced all the time by a monumental amount of marketing ploys. We all like to think that we can rise above the hype and remain impartial, but let’s get real, if we were immune then there would be no product placement, no catchy theme tunes and Cheryl Cole wouldn’t be endorsing beauty products! [..]

My Student Guide to Building a Career

In the beginning there was spray mount!!

Work experience is key and I was 13……keen as mustard and naive!

I wouldn’t be where I am without taking on lots and lots of work experience. As valuable as education is…real hands on experience in a functioning business is crucial in my opinion. [..]

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