Importance of a long term branding strategy

On many occasions as a designer I am asked to work alongside new business start ups and am always keen to stress to them the importance of a long term branding strategy.

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Uffculme Sports & Fitness Launch

This Easter saw the launch of a really exciting new venture which I have been delighted to be involved with.

Uffculme School is a large school near Tiverton in Devon with an excellent reputation and facilities.

The decision was made by the governing body to utilise their state of the art gym facilities to a greater degree and open the Sports and Fitness Centre to the public as a business venture, increasing the school’s potential for self funding and relieving the education budget for the benefit of the students. [..]

Edinburgh Fringe Festival Promotion Design

This summer brought forward a call from hugely talented Tiverton comedian Scott Adams. Having toured the North London Comedy Circuit he had returned to Devon to prepare material for the Edinburgh Fringe Festival Show he is sharing with fellow comedian, Anastasia Travers. [..]

Exciting NEW Enterprise with….Enterprise!
Nov 2011 19

A new blog post about a new alliance with Enterprise Inns PLC. Lovegrove Design and Photography are now working closely with Enterprise to improve the branding of their pubs within the Westcountry

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The True Value of Twitter
Aug 2011 30
I was chatting a while ago to a fellow businesswoman about the benefits of Twitter and the amount of time we all spend tweeting.
She was telling me that she had hired a Business Mentor who had quizzed her on the amount of business she gained from Twitter and we were comparing notes to that effect. We both agreed that orders obtained through Twitter whilst valued were by no means a dominant contribution to our business turnover. This admission lead to the Mentor lecturing my fellow tweeter that the amount of time she spent on Twitter was disproportionate to the financial reward she obtained in return. [..]
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